Charlotte Tilbury’s holiday launches are always glamorous, and the 2025 edition of her beauty advent calendar, called Charlotte’s Beauty Treasure Chest, proves it once again. This 12-day countdown brings together a mix of the brand’s most iconic products in both full-size and travel-size versions, wrapped in the kind of luxurious packaging Charlotte Tilbury is famous for.
The concept behind this advent calendar is simple: indulge in a collection of Tilbury’s most-loved formulas across makeup and skincare while enjoying a touch of festive magic.
Launch and Pricing
The Charlotte Tilbury Advent Calendar 2025 launched in early September and has already become one of the most talked-about holiday beauty releases of the year. The calendar retails for around $220 in the US and £175 in the UK, with an estimated total product value of over $300 or £309.
While some may find the price high for a 12-day calendar, fans of the brand know that Charlotte Tilbury’s products rarely disappoint. The value lies not only in the savings but in the quality and presentation. The beautifully designed “treasure chest” box, complete with jewel-handled drawers, doubles as a reusable storage case for jewelry, makeup, or other small keepsakes.
What’s Inside the Charlotte Tilbury Advent Calendar 2025
Behind each of the twelve drawers hides one of Charlotte Tilbury’s famous beauty products. This year’s selection combines five full-size icons and seven travel-sized favorites, giving users a mix of everyday essentials and indulgent skincare must-haves.
Full-Size Products
- Lip Cheat in Pillow Talk – A universally flattering nude-pink liner that defines lips and enhances the brand’s iconic lipstick shades.
- Collagen Lip Bath in Pillow Talk – A glossy lip-plumping treatment infused with marine collagen for hydration and shine.
- Exagger-Eyes Volume Mascara in Exagger-Black – A volumizing mascara designed to lengthen and define lashes.
- Rock ‘N’ Kohl Eyeliner in Barbarella Brown – A creamy, long-wear eyeliner perfect for smudging or precision looks.
- Beauty Light Wand in Pillow Talk – A liquid highlighter that gives skin a candlelit glow.
Travel and Mini Sizes
- Charlotte’s Magic Cream (15ml) – The brand’s world-famous moisturizer for glowing, hydrated skin.
- Charlotte’s Magic Serum Crystal Elixir – A lightweight serum that firms, brightens, and hydrates.
- Magic Hydration Revival Cleanser (30ml) – A gentle, nourishing cleanser suitable for all skin types.
- Airbrush Flawless Setting Spray (34ml) – A travel-friendly mist that keeps makeup fresh all day.
- K.I.S.S.I.N.G Lipstick in Icon Baby – A creamy nude-pink lipstick with a satin finish.
- Matte Revolution Lipstick in Walk of No Shame – A bestselling berry-rose matte lipstick.
- Lip Cheat in Walk of No Shame – A travel-size liner to match the lipstick shade for a complete look.
Each item reflects Charlotte Tilbury’s signature aesthetic—radiant skin, softly defined eyes, and polished, feminine beauty.
Why It’s Worth Buying
The 2025 edition of the Charlotte Tilbury Advent Calendar delivers value in several ways:
1. High Value for Money
The box is priced around $220 but contains products worth more than $300. That’s a savings of nearly $100, making it a strong value compared to buying the items individually.
2. Perfect Mix of Makeup and Skincare
Some beauty calendars focus solely on makeup or skincare, but this one strikes the perfect balance. You get products that prep, perfect, and finish your entire beauty routine.
3. Iconic Bestsellers Included
Fans will appreciate that it features brand favorites like the Magic Cream, Pillow Talk liner, and Beauty Light Wand. For newcomers, it’s the ideal introduction to Charlotte Tilbury’s most iconic products.
4. Gorgeous Packaging
The treasure chest design is part of the appeal. The golden, jewel-handled drawers make unboxing a true experience. Even after the holidays, the chest can be reused for makeup or jewelry storage.
5. A Gifting Favorite
Whether for a loved one or yourself, the Charlotte Tilbury advent calendar is a luxury gift that feels personal and thoughtful. Its curated selection eliminates the guesswork of choosing from the brand’s wide range.
Things to Consider Before Buying
While the Charlotte Tilbury Advent Calendar 2025 offers undeniable luxury, it’s important to consider a few points before purchasing.
Mostly Minis: Seven of the twelve products are travel-sized, which may feel underwhelming to those who prefer full-sized products.
Brand Familiarity: If you already own many Charlotte Tilbury products, especially from the Pillow Talk collection, you might find some overlap.
Limited Availability: These calendars typically sell out quickly, often within days of launch. If you’re interested, it’s best to purchase early to avoid disappointment.
Price Point: While the savings are notable, $220 can still be a significant investment for an advent calendar. It’s ideal for collectors, loyal fans, or luxury beauty enthusiasts.
Comparison with Other Beauty Advent Calendars
The beauty advent calendar market has grown immensely, with brands like Dior, Lancôme, and Cult Beauty releasing their own holiday sets. Here’s how Charlotte Tilbury’s version stands out:
- Curation: Unlike calendars filled with sample sizes, this one focuses on a cohesive theme—glowy skin and classic glam.
- Packaging: The reusable chest adds long-term value beyond the products inside.
- Brand Identity: Every item reflects Charlotte Tilbury’s signature “Hollywood glow” look, offering a complete routine in one set.
While some other brands offer 24 or even 25-day calendars with more items, the Charlotte Tilbury approach is about quality over quantity. Each product is part of the brand’s hero lineup, which makes the experience feel more intentional.
Who Should Buy the Charlotte Tilbury Advent Calendar 2025
This advent calendar is ideal for:
- Charlotte Tilbury loyalists who want to restock their favorites at a better value.
- Luxury beauty fans seeking a festive treat or gift with a high-end feel.
- Makeup enthusiasts who want a mix of everyday essentials and skincare staples.
- Gift buyers looking for a statement present that looks as good as it performs.
It’s less ideal for someone seeking a large number of products or a wider range of brands. However, if your focus is quality and presentation, this calendar delivers both beautifully.
Unboxing Experience
Unboxing Charlotte’s Beauty Treasure Chest is part of the fun. Each day, you pull open one of twelve jewel-like drawers to reveal a product nestled inside the signature rose-gold packaging.
The mix of mini and full-size products ensures that each day feels like a surprise. By the end of the countdown, you’ll have a complete collection for achieving the glowing, polished look Charlotte Tilbury is known for.
Sustainability and Reusability
In recent years, beauty brands have faced criticism for wasteful packaging. Charlotte Tilbury’s calendar, however, stands out for its reusable design. The sturdy, decorative box can be repurposed long after the holidays. Many fans use it to store jewelry, brushes, or cosmetics, making it an eco-friendlier choice in the world of luxury advent calendars.
Buying Tips
- Buy early. These calendars often sell out before December.
- Sign up for restock alerts. If you miss the initial launch, join the waitlist through Charlotte Tilbury’s website or app.
- Check shipping options. Depending on your location, international delivery times may vary, so order early to receive it before the holidays.
- Consider the resale value. Some fans collect or resell Charlotte Tilbury advent calendars due to limited availability, so it can hold collectible appeal.
Expert Take
The Charlotte Tilbury Advent Calendar 2025 isn’t just a beauty box—it’s a luxury experience. The brand continues to master the art of gifting with products that embody glamour and quality.
Every year, Charlotte Tilbury’s advent calendars become collector’s items, and this year’s “Beauty Treasure Chest” keeps that tradition alive. While it may not be the most affordable option, it perfectly captures the spirit of indulgence and celebration that defines the holiday season.
Final Verdict
The Charlotte Tilbury Advent Calendar 2025 is a must-have for anyone who loves luxury beauty. With twelve high-quality products, five full-size icons, and seven minis, it offers a complete Charlotte Tilbury experience—from skincare prep to flawless makeup finishes.
The packaging, the selection, and the brand prestige make it one of the most desirable advent calendars of the year. It’s a smart investment for fans and a stunning gift for anyone who enjoys feeling like a star during the holidays.
If you’re looking to celebrate the season in style, this treasure chest truly lives up to its name.